I shopped around a bunch of stores, from racine to downtown looking for a road bike. I happened to drive by the store one evening when they were open and figured I'd just see what it was like since I had nothing to loose. The store is packed full of bikes and the owners are very knowledgable. Prices are competitive if not better than the big chain right down the road. Not a big selection of apparel, but for bikes, bike components and accessories it's very good. Hours can be a bit funny at times, but other than that it's my first choice when I need something. Not to mention you get a discount if you buy a bike there.
Pros: Helpfullness, honesty, low pressure, great prices.
Cons: Hours can be a bit odd, not a huge apparel selection
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