it's rare anymore in this society that you get the service you deserve. i knew something was different about this shop when i called the number and the gentleman on the line sounded sincere. i asked him a million questions about bikes and he fielded every single one without sounding impatient. he made me feel comfortable by telling me, ""we'll take care of you . . . just stop in."" a quick drive from bucktown and i was at the shop looking around at brands i had never heard of before . . . like fuji. i tried a couple out and made the decision to go with a se draft. i couldn't be happier. the staff was surprisingly helpful and knowledgeable--something you seldom find anymore. they tuned up my bike and i was even served a complimentary vitaminwater while i waited! i'll probably upgrade in a year or so, and when i do, i'll come back to armitage.
Pros: down to earth, friendly and knowledgeable staff
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