it's all hype. please go try and compare to other bakeries. oprah is obviously God because anything she endorses goes through the roof in popularity! my favorite cupcake (and have pretty much tried them all in l.a.) is down in manhattan beach at a landmark establishment called becker's bakery. AWESOME cupcakes (cakes, cookies and sandwiches too) if the line is too long you can always stare at the ocean.
Pros: fun to people watch (while in line for an hour)
Cons: fun to people watch (while in line for an hour)
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