I have dry sensitive skin, most "standard" facials are not suited to my skin type. i would try getting a facial once every couple years and would be disapointed with the experience and the effect on my skin. Starting with my first visit, Gail gave me a customized facial that felt great and worked for my skin. When I go to see her, I don't question anything she decides to do as she clearly is working to make the most of my face and skin. I never feel like I am getting the standard treatment that has nothing to do with my particular needs.
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