I am an avid cyclist and triathlete, who recently traveled from Atlanta to have a fitting with Owner Hussam at the Concord ATA shop. I had previously been experiencing back and knee pain due to a prior poor bike fit. Ample time was taken to do a thorough fitting, which measured both my power and comfort based on a series of initial body measurements. After my fit, I was taken through the store and built a bike based on my personal anatomical geometry. I received my bike in just 4 days (they worked over New Years Day building the bike) and the staff walked me through its final assembly over the phone. ATA even sold my old bike, putting the sale towards my new purchase. \r
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The ATA staff is genuinely helpful and passionate about cycling. No pressure, and a desire to help each rider find their perfectly matched bike is what really separates this shop. Additionally, ATA is great place to drool over high performance bicycles and/or just to talk bikes on a Saturday with the friendly staff. Using the most unique/highest performance frames (Fondreist, Aegis, LaPierre, Trek, Kuota, to name a few) and components, ATA treats each bike like a piece of art carefully selecting the best components for each budget. I couldn't be more pleased with my Fondriest, as I have seen vast improvement in my performance and overall comfort.\r
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If you love cycling you will love this place.
Pros: service, unique product, great atmosphere
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