Whenever I tell my brother about some extraordinarily exquisite experience, he's fond of saying ""It's not more than you need. It's just more than what you're used to.""\r
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ATA Cycles is more than what I'm used to when it comes to high end bicycle service. Husam is more than what I'm used to when it comes to cycling knowledge and his team is just more than what I'm used to when it comes to after the sale attention. \r
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So four years ago I decided to get serious about cycling. Centuries, epic rides, my Colnago and I did it right....right up to the time my aluminum frame failed. Time for new bike - I wanted something that will be kind to my 50 year old bones over a hundred miles, low maintenance and high quality. I sacrifice a lot for family, firm, community and country. I wanted something I deserved.\r
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Heard about Husam from my cycling mentors here in Chicago and reluctantly came to Concord to see what all the fuss was about. In the parlance of instant messaging - OMG! Lot's to look at but, as a Type B customer (Type A says I want this kind of frame, this grupo, that handlebar, these wheels, etc. Type B says ""Here's how I ride. Build me a bike.), I just wanted a killer bike for me without paying for form over substance. \r
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After a lot of research and two trips to Concord, I was convinced this was the way to go. Veni, Vidi, Visa and I'm writing this after hammering 50 miles this morning along the lakefront and Northwest Indiana - second ride of the season. and . Between the components and, most importantly, the computerized, custom fitting at ATA, I must confess that I rode like it was the middle of the season. \r
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ATA Cycle is exactly what I needed and probably more than what you're used to. Before you invest in a high end bike, treat your self right and visit Husam. You'll smile.
Pros: Husam's abilitiy to listen and deliver. The computerized fitting.
Cons: You will probably want to buy more bikes than you planned to.
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