Living in Boston but having grown up in Carlisle and now working in Concord, I cannot tell you how excited I was to hear that ATA was opening up a shop in Concord. Considering how successful the Cambridge store has been and knowing how long Concord (and surrounding areas for that matter) has lacked a true and dedicated bike shop, the fit couldn?t be more perfect. I first heard about Husam and ATA through a friend that I grew up with and who actually went on to pursue a professional road, mountain and cyclocross cycling career. ATA's underlying ethos seems predicated upon combining the professionalism of a high-end bike outfit with the feel and warmth of a local shop. This in turn instills tremendous loyalty. I personally have purchased everything from a tricycle to high-end road and mountain bikes and exclusively use them for all component, fitting and wrenching needs. There is no better...I highly, highly recommend ATA no matter your cycling skill, knowledge or experience.
Pros: Unmatched quality, wide variety, quick and efficient service
Cons: Too much eye candy.....
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