I have an engagement ring that I needed to be resized and appraised, and since it was not purchased in Charlotte, I was looking for somewhere trustworthy (I was very paranoid about the stone being switched, or something fishy happening, you know all those urban legends) to take it... I asked around, and several people told me to take it to Diamonds Direct, that I would not regret it, etc. etc. So, ok, I give them a call to see about resizing it and how to go about doing that. They said I could make an appointment, so I did - my appointment was for a Wednesday, and they said they'd get it back to me the same day. They said I could drop off the ring early if I was unable to come in Wednesday morning. WELL, since I dont live in the area, I dropped it off on Monday night. The store was very nice, and I was warmly welcomed and spoken to by ALL of the employees, from the lady at the front door to the customer service rep. You don't get that snooty feel at ALL when you go in. Anyway, the very next day (TUESDAY, the day BEFORE my appointment) I get a phone call saying my ring was ready! I went down to pick it up, and 1) the ring was resized PERFECTLY and had been buffed and cleaned so it looked BEAUTIFUL!!! 2) they didn't even charge me for the appraisal, 3) the customer service rep said, ""well, they told you over the phone the range would be $40 - $60, so we'll just charge you $40. 4) When I asked if they sold cleaning kits for jewelry, they said they'd just give me one!!!! I was so overwhelmed (because, nowadays, you NEVER get treated like this!) that I said, ""You know, I've never been here before but let me tell you, my experience has been AWESOME!"" I am in the marketing field and take customer service VERY seriously in my own line of work and in my personal life, so when I find a place like this, I intend to spread the good word! Diamonds Direct has just earned themselves my jewelry business for life, or for as long as I'm in Charlotte. :)
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