It's the little things; here's an example. In about 35 years of dental care, only Dr. Godwin has ever used a simple technique on me that makes a novocaine shot painless. It's so simple, she just jiggles the cheek and jaw while inserting the needle and you feel nothing but the jiggling. It's so simple in fact, that other dentists have to know about it. One can only guess why they don't practice it. It was that little act that sold me.
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