Max's Restaurants remind me a great deal of my father's religious persuasion - pseudo this and pseudo that. The names are there alright but that's about it. Perhaps because Max (now his kids) doesn't like being criticized, the food appeals to the lowest common denominator. That is, the food isn't bad and the orders aren't 'skimpy', however, truly tasty Jewish (read ethnic) food it is not and any real similarity to an East Coast Deli -simply because of serving or menu size is a misnomer. For mass appeal, I don't blame Max for trying to appeal to as many customers as possible, but, I also think that to truly deserve a reputation as an authentic Deli - he ought to put, perhaps, three or four different items on the Menu that are boldly Jewish. Who knows, he might even build up a whole new clientele.
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