I am a financially challenged graduate student working with a very limited budget and trying to buy something nice for my fiancee. I was lucky enough to inherit a diamond, so I was really just looking for someone to set it for me. I visited Serjeo on my own about five times and went in twice with my fiancee (she lives out of state). Serjeo was more than happy to help me work out my logistical difficulties, and he made absolutely sure that I understood innumerable little details about diamonds and the properties of different kinds of metals. I never felt even remotely pressured to spend more money than I wanted to (in fact Serjeo tried to sell my fiancee on a cheaper design than the one she wanted!), and even though he wasn't selling me a diamond he spent a lot of time and effort making sure we got exactly what we wanted. He made us both feel extremely comfortable and at the end of the day I got something that was custom made for the price of something that would have been pre-fabricated anywhere else. It is abundantly clear that Serjeo is passionate about jewelery, I heard tips from him that I didn't hear anywhere else (I visited all the standard places like Joseph Gann and Freedman) , and his prices are more than reasonable. I would recommend checking out a number of places before settling on a jeweler (it is an educational experience if nothing else), but Serjeo is the best one in the area. Just be sure to call before showing up because he isn't always in the office and it is seems to be a one man operation.
Pros: Vaue, Expertise, Comfortability
Cons: None that I can think of
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