4/23/07 Automotive News Magazine, trade magazine for dealers, by Paul Brown\r
Email to Matt Castrucci of Matt Castrucci Honda, one of four Matt Castrucci import-brand dealerships at the Matt Castrucci Auto Mall \r
\r
Guthrie-customer: I sent a request for an Internet quotation on the new CR-V over a week ago after I received a promo email from Honda. After I sent in the request, I received a notice from your Internet Sales Manager that I would hear from someone shortly. Over a week later ... not a peep. Funny way to run a new car sales group, let alone an Internet sales effort.... I forgot to say that I've purchased 3 cars in the past 5 or 6 years and have used your service area.\r
\r
Castrucci: What's so funny about it\r
\r
Guthrie: Huh? Internet leads in the car sales business are known to be hotter than most. Dealerships which follow Internet lead process ... following up within hours-not days- close more business But, I guess you are correct. Your dealership's lack of followup from your Internet sales team isn't funny. It's pathetic.\r
\r
Castrucci: You sure do know a lot about the car business.\r
\r
Guthrie: Only what I read in the news and 19 years at Reynolds and Reynolds, bubba. Not nearly as much as you.\r
\r
Castrucci: Seeing as I'm a customer of Reynolds, I'll let them know how you feel.\r
\r
Guthrie: Seeing's how I've been gone from REY for 15 months, I really don't give a sh!t. Also, since I'm a customer of yours and have spoken well of your dealership and its service to my friends for the last 5 or 6 years, your apparent lack of customer support makes it easy for me to shop for excellent Honda product elsewhere. You are a piece of work.\r
\r
Castrucci: If you weren't such a j3rk out of the gate there would be no problem. Why did you leave REY ... bad follow up?\r
\r
Guthrie: Mr. Castrucci ... I can't wait to send these emails to the Dayton Daily News. \r
\r
Castrucci: I'll send them for you. I'm a pretty big customer of theirs as well.
Pros: Convenient to the south suburbs, large inventory
Cons: Horrible customer service ~ as relayed by many of my friends and one in particular who took the time to write Automotive News
more