I think because this place give the feel for a genuine taco stand you'd find in Mexico. Not exactly the same but in some ways. I am Not going to knock the food, it was good, but not worth the price (well it is high priced Santa Barbara) and the selection is not great. Although the rice on the other hand was quite possibly the worst I've ever had. I got two small tacos as did my girlfriend for a grand total of 15 bucks. The tacos are very small and unsatisfying. I believe people in the area don't know good taco stands when there aren't many around to compare. I'd stick to the sit down restaurants and steer clear of this place.
Pros: Good Meat, Beer Selection
Cons: Overpriced, No complimentary sides (ie, rice, beans), Selection
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