If you truly love sushi, this is hands down the best place to go. No, it is not romantic or trendy, and they don't have fancy drinks or dessert. However, the fish will melt in your mouth. If you're nice to Nozawa, he will be nice to you. Don't ask for a spicy tuna roll or for no rice with your sushi. That's just asking for trouble. If you're daring enough to try something that not many people eat (like uni or octopus), he will really appreciate that. You may even get a smile out of him. I try to go there once a month or so because I consider it a treat. I usually end up being disappointed when I go to other places because the fish is just not as good or as fresh. Trust me!
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