I live in Los Angeles and go to Santa Monica quite often and had stumble upon this cute little boutique. I must admit that I am very surprise the good value I get from this little boutique in the middle of this expensive city. The store doesn't claim or try to be all that and the staff are friendly and real, not pretentious like most boutique stores in the area. They do a very good job in finding cute and trendy merchadise for a very good price. You'd normally pay at least 40% more for the same item at nearby Main Street high end shopping area. A bit tough to find but highly recommended.
Pros: Prices, Variety, Friendliness
Cons: Location, Parking
more