It's all about the food! Different dishes have different flavors (and good, fresh ones, too). Customize the spicing for your taste. Best chicken panang I've had from Santa Barabara (in the south) through San Francisco (in the north). Also try their Bangkok duck, chicken satay, steamed dumplings, garlic broccoli with pork, chicken salad, tom yum gai, and mangos with sticky rice (in season) or coconut ice cream.
Pros: great food
Cons: some variation, slow service if busy
more