We bought a new car from Chaplin's about a month ago. Price it out all over town and while their price wasn't the lowest, the location was the most convenient for us. Low-key sales staff, boring waiting area! The finance manager tried to sell us all sorts of stuff we didn't want. Then we got a letter from the customer relations manager thanking us for our vehicle purchase and he put the wrong last name on the letter. Oh well.
The nice part is that they let you take the car out for a test drive by yourself. You can take it for as long as you want (I think we had it for an hour and a half!).
One downside is that the lot is REALLY crowded. It's hard to find a customer parking spot.
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