I resisted this store as I hate the name ( I'm about as far from a diva as you can get). but after searching every other 'outdoor' store in town ( including Neptune, North Face, REI, Colorado Ski and Golf etc), I finally, reluctantly went to the store in search of a jacket. WOW. Selection for women is awesome, the staff is friendly and not at all pretentious and they really have great stuff. I thought this would be all about 'posing' snow bunny type of gear but its actually just the best gear for women for all activities from yoga and running to sking and camping. I was blown away and kind of embarrassed that I'd been so adament not to shop here. Basically I found exactly what I was looking for, and a few other things I had been about to order online elsewhere and I didn't pay a huge 'Pearl street' premium. Great selection of the outdoor standards (North Face, Mountain Hardware etc) plus Isis, Prana, Moving Comfort... Swallow your 'diva' hatred and check out the store.
Pros: Breath of selection and sizes, customer service, standard retail pricing
Cons: AWFUL name (but I'm getting over it)
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