Including the young at heart. Lots of stuff to see and do, very hands on. It may not work for the tweens though - they may not get past the babyish aspect (but may enjoy it if they go with a littler kid as the "reason" for being there)>
They regularly have special exhibits based on children's characters - I remember a big red inflatable Clifford the dog (full Clifford sized, too) for that event.
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