I went there with my friend who is getting married and having gone through the experience of looking for a bridal gown myself, I have to say I wasn't impressed with their service. One, it is timed so you have a limited time to try dresses on. I felt the attendant didn't help my friend out very much. She didn't fluff the dress or offer her any accessories to try on with the dress. The dresses weren't bad and we found one that was beautiful but overall the service could have been better, perhaps even a bit more friendly and openminded.
Pros: nice location
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