I shopped Sephora online long before I discovered the retail store. I've found an amazing selection here of all my favorite brands (Benefit, Stila, etc). Displays are well organized for easy browsing. There's so much to choose from, though, it's easy to get overwhelmed. I find that I either get frustrated and walk out with nothing, or buy way, way too much stuff. The general Sephora brand products are a great value and decent quality.
Pros: huge selection, great quality
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