It's llke going shopping witha friend who knows what they're talking about. They won't blow smoke up your rear, and they won't push you into a bike that you don't need. But here's the best part--no attitude at all. No hipster ego, no ""give us your money and shut up"" vibe. If they have a weakness, it's that they're equally honest when you sell them a bike. Of course, they'll tell you when you'd be better off selling it in a garage sale, so maybe it's not so bad...
Pros: honest sales people, friendly to novices, best warranty ever
Cons: very few new bikes
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