This is THE MOST EXPENSIVE Rite-Aid in the entire S.F. Valley... Example: 3 Rite-Aids have admitted to me that they've stolen a lot of business from adjacent smoke shops since they started selling Quality cigarettes (a brand that is affordable but not cheap: they stop burning if you hold them without smoking them, an indication that they have less chemicals). THEY SELL FOR $2.96 WITH TAX AT OTHER RITE-AIDS. THIS ONE SELLS THEM FOR $3.60!!! I've bought them all over the valley and this RITE-AID doesn't get it: WHEN YOU SELL FOR LESS, YOU SELL MORE! These have become a big success for other Rite-Aids, who now order them en masse. But not at this one... So, to the main manager there: TRY, just TRY to lower your prices, ESPECIALLY in this economy. You won't do better by ripping off people! And don't use the "it's Encino" excuse: it's not Beverly Hills! Besides, even the Woodland Hills Rite-Aid (on Ventura) is cheaper!
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