I will remember the name Palace Diamonds, not because of their alledged terrific exchange rate and service, but for one of the absolutely most tasteless radio spots aired during the 2008 Summer Olympic Games. Not only do they grab your attention by using the Olympic Theme music, but they also include a conversation between the announcer and a supposed Gold Medal Winner who says he's going to Palace Diamonds and cash-in his gold medal for cash or diamonds! Not only is this ad degrading to the Olymoic Ideal but in my estimation having spent 20 years on ""Madison Avenue"" it's probably the worst piece of radio advertising I've ever had the displeasure of listening to. If their product and service are on par with their advertising I guess I won't have long to listen to the name of their company,,,er, uh Olympic something or other!
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