The workshop itself gave a lot of key information about #1: not just being able to get into social networking sites but being able to leverage social networking sites, being able to leverage content video information and #2: get it into the hands of the people who count, the customers. That's what I like. It was, realistically, how much more information is out there that you can utilize through other search engines that will enable to get your increase. It's a complete revamp of the way that we do digital marketing.
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