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Businiess name:
Ata Cycles
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Review by:
citysearch c.
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Review content:
14 years ago I treated myself to a post-divorce gift: a Colnago Tecnos w/Campy Chorus. I have babied that bike like a living member of my family for all these years. I can count on one hand the number of nights the bike spent outdoors and those nights were in a tent with me. One day, I roll up to ATA in Concord, MA for spare tubes and a staff member plainly states, “your bike is set up for a 6’+” rider, do you have IT band issues and saddle soreness?” (I am 5’10”). Yes to both and the conversation that followed was informative but, I remained a skeptic thinking I was simply being thrown a sales pitch. I had already been to a few reputable shops in the Belmont/Boston area tweaking my fit a little here and there. I left the shop with my tubes yet, kept mulling over the conversation for the rest of the ride.\r
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When I got home I Googled ATA and found a series of videos on YouTube that feature Husam describing his fit philosophy and process – figure out your optimal power & comfort configurations and then look for a frame manufacturer that builds a frame to match your personal body structure. Wow! How simple and how opposite of most shops! I was convinced I needed to have a fit done.\r
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Fast forward about a year (economy got in my way) and I am on Husam’s fit bike set up to my Colnago geometry. I get an average power reading then he switches the fit bike to what he feels is my optimal configuration and BOOM!, my power increases drastically with no discernable increase in effort. Having been a Colnago-phile for the better part of 2 decades, I had no idea of what to buy in a new bike. Husam and I reviewed options based on my new fit and my budget limits. Together we created the nicest, lightest and most responsive and comfortable bike I have ever owned.\r
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Husam took the time to double check all of my measurements, review with me my bike build part by part and make sure my frame/components/wheels combination stayed within my budget. The most amazing part of the entire process was from the outset, Husam made it clear that I didn’t have to spend as much money as I had anticipated to get a top quality high-end bike – and he delivered on that statement. Top quality bike, superb fit, fantastic value.\r
With me, ATA has a customer for life.\r
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PS – since purchasing my bike at ATA, the customer service experience has only gotten better. The staff has been very helpful in answering cleaning and maintenance questions. With each visit to the shop, Husam continues to ask about my fit to ensure everything I experience on the road is as comfortable and efficient as we dialed into on the fit bike.\r
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