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Businiess name:  Ata Cycles
Review by:  citysearch c.
Review content: 
I would most likely be classified as an avid recreational cyclist as I have yet to get involved in organized racing. That being said, I come from a background in competitive sports, specifically swimming, and I love the challenges of rigorous training and the rewards of consistent improvement. From April-November I average about 150-200 miles per week on my bike. My first experience with ATA was for a simple fit. At the time, I was experiencing pain in my left knee and lower back. In addition, I just felt fatigued and uncomfortable on my bike. During my session with Husam, he proved to be incredibly focused and professional. You can genuinely tell that Husam's work is his passion. After all was said and done, we'd made significant adjustments to nearly all of the bike's dimensions and replaced a few key components - stem, pedals, and crank - to aid in the fit. Following my fitting, I was astounded at the immediate results. I felt powerful, smooth, and comfortable right off the bat. What a difference! Over the next week or so, each ride got better as my body adjusted more fully. I was riding pain-free with lots of power! I truly enjoyed the rest of the 2009 season and after a winter of indoor training, began to think about that new frame. I made the switch in April of 2010. Husam completed the 3 step Fit Lab process and set me up on a beautiful Look 595. What an unbelievable difference again! I've been regularly averaging between 21 and 22mph on the same 20-30 mile solo training runs where I'd struggled to maintain a 20mph average before.The performance properties -stiffness, compliance, weight distribution, geometry - along with a perfect fit that have all been a great improvement. Sure going faster and punishing your riding buddies is fun, but the most important thing is that your experiences at ATA motivate you to spend more time on the bike, work on your weaknesses, sign up for tougher rides and continue to push the limits of your fitness. All the while, you'll ride comfortably and injury free. If you're looking for the best selection of high quality bikes and accessories, the most passionate staff, and the best fitting and mechanical services in the area, ATA is the only place to go. Pros: Service, Knowledge, Passion, Selection/Inventory

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