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Businiess name:  Ata Cycles
Review by:  citysearch c.
Review content: 
I never saw this place until I joined the tri club headquartered here, despite the fact that they had come highly recommended. From the moment I walked in, I was very impressed. I was greeted with a genuine smile and offer of help. People and bikes, in and out, in a continuous stream, yet the display area is gorgeous, and everyone is treated wonderfully. They obviously take pride in the store. Plus I love the screens to watch whatever race they have on. \r \r Although my bike had been ""fitted"" when I purchased it elsewhere, I had some issues that the other store couldn't seem to help me fix. ATA owner, Husam, checked out my ride himself. He patiently explained why it was not a great fit. He didn't try to sell me anything, but took the time to educate me about proper fitting. When I explained that I was not in the market for a new bike as this one was only 7 months old, he suggested modifications to improve my comfort. The changes were made in less than 24 hours. Much better.\r \r The fit system is AMAZING. All computerized and videoed. Laser sighting and body sensors. How else could we have figured out that I was wasting power by rotating my right leg out?!\r \r As my 40th b-day approached, and I was deciding to try the Iron distance, I made the decision to spoil my self with a new AND REAL time trial bike. Just chatting with the staff, I mentioned I was saving up for a new bike. They were so supportive and encouraged me to come in for the fitting so I could get started. Being on the short and squat side for size, it turned out I had few frame options.\r \r Long story short- I LOVE MY NEW QUINTANA ROO CALIENTE! I truly believe that Husam will not sell a TT bike that doesn't fit the rider. He makes the comfort adjustments to the geometry as needed- 1 at a time. No guess work as to which of the 3 changes was the key fix or worsening of the problem (other shops).\r \r I have found a local bike shop ""home"" and completely and without reservation recommend ATA. Pros: great riding right out the door Cons: MORE TRI GEAR!!!! ;-)

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