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Businiess name:
At The Beach Tanning
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Review by:
citysearch c.
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Review content:
\r
Class Action Settlement - Denver 1/2011\r
K C.\r
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Attorney General announces agreement barring tanning chain from misleading consumers during sales process\r
01/31/2011 \r
DENVER Colorado Attorney General John Suthers announced today that the state has reached a settlement with the Oklahoma-based tanning chain At The Beach that resolves allegations that the company misled consumers about its tanning contracts. The agreement requires At The Beach to pay an estimated $350,000 in consumer restitution, fines and attorney fees and requires that At The Beach halt its deceptive sales practices and record all of its future sales.\r
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This agreement is a victory for the hundred of Colorado consumers who felt that At The Beach was not engaging in fair sales practices, Suthers said. We believe the companys agreement to record all sales transactions will deter future misconduct, and is evidence of the companys desire to change its sales practices.\r
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At The Beach allowed its employees to misrepresent that consumers could cancel their contract at any time, according to the states complaint. Former employees and consumers told investigators that the company failed to disclose that cancellation would require payment of half of the remaining cost of the contract. Consumers also said they first learned of the cancellation fee when they attempted to cancel.\r
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Consumers will be eligible for restitution if they have already filed a written complaint with the Colorado Attorney Generals office or the Better Business Bureau. The Office of the Attorney General estimates that more than $100,000 will be refunded to more than 300 past At The Beach customers. The company also will be required to pay an additional $75,000 to the state to be used to reimburse consumers who file complaints going forward.\r
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The settlement also requires At The Beach to pay a $75,000 fine and $38,500 to cover the costs of the investigation. At The Beach has already reimbursed Colorado consumers approximately $45,000 as a result of the states investigation into At The Beachs credit and collection \r
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