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Businiess name:  J C Penney Co
Review by:  citysearch c.
Review content: 
In the last year, I have been into Borrelli Beverly Hills for a variety of services and I have never had anything but a fabulous experience. I have been into the Blowdry class (which I highly recommend if you want to get the seemingly magic results your stylist always achieves when you visit a salon) and I have now had my hair cut, colored and a 'wave' (read, perm with a new name) applied. Having the consultation for the wave was scary. I have long straight blonde hair and the idea of employing methods from the 80s to get some body, regardless of what you call it, was rather terrifying. My stylist (Steve Lococo, co-owner) promised me that it was all going to work out and I wouldn't leave looking like I had lit my hair on fire (the unfortunate result of my first, and only other perm, er, wave in 1989). He was completely, totally 100% correct and did such a great job. My hair came out looking ridiculously good. I have since visited Steve for color - which he gets 100 stars for - and I regularly have my hair cut at Borrelli, always leaving with the greatest looking hair I have ever had. Steve (and the two other stylists I have been to at Borrelli) listen and give you what you ask for. Kudos to Steve Lococo and all the stylists at Borrelli, they do an excellent job. Pros: Location Cons: Parking

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