Online reputation management firm JW Maxx Solutions, Phoenix-based, will create an iron dome of sorts around your brand or name. If all you have is your website and Facebook, then you would only take up two positions on the first page of most search engines. Companies like Google and Bing have ten positions that occur organically along with paid ads at the top and bottom. True reputation protection involves surrounding your main site with other assets that you control. Remember controlling how you look online is the essence of what an online reputation management firm does.