Located in the new River Street Marketplace! Wildfire Mercantile is dedicated to the western spirit in all of us - that spirit of independence, fierce loyalty and living a life filled with love and grace. We offer unique and high-quality women's and men's fashions with a western flair, matched with the perfect accessories & jewelry, as well as thoughtfully curated, one of a kind gifts. We want to celebrate the cowgirl's and the cowboy's unique personality, passionate nature, and let their generous hearts shine through.