What's in the Bowl Pet Store is a locally owned family operated business. We are a one-stop pet store in New Berlin offering a personalized customer experience to every visitor that walks through our door. We're certified in pet nutrition and offer nutritional supplements for common health issues we see in pets. We only stock the highest graded products on the market along with providing nutritional advice consultations. We don't just sell pet stuff! We provide pet food, dog tags, supplies for both dogs and cats and also have an inhouse Pet Hair Salon at our location. We offer a large variety of pet brands: Fromm, Origin, Natures Logic, Stella's and Chewy's, Steve's Real Food, Primal and many other brands are available at What's in the Bowl Pet Store! We offer Free Delivery to customers within 10 miles of our store. Contact us to schedule a Grooming Appointment at our Pet Hair Salon location. Service Areas: New Berlin, Milwaukee, Waukesha, Brookfield, Greenfield, Franklin, Muskego, West Allis and surrounding neighborhoods in Wisconsin.