West Coast Video has become Hollywood Video, but the store is in the same location and I don't think anything has really changed except the name.
The advantage of this store over the other local store is the selection. West Coast/Hollywood has a much bigger selection, especially when it comes to new releases. You can spend a lot of time perusing all the movies finding one that you like because there are so many to look at.
Their prices are fair and they let you keep the movies for several nights. Overall, definitely a good place to go to.
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