Whenever any of my rock and roll buddies like Bono, Eric Clapton or Neal Peart come into the city (yeah, we're real close), I send them over to this store. It's a small mom and pop music store that sells guitars, amps, and many other instruments for a great price. They will take good care of all you other rockers out there as far as getting good deals on instruments, but as Robert mentioned, don't expect "mom and pop" to bake you an apple pie and make you feel all loved inside :)
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