Online Reputation Management. Thrive Reviews is a done-for-you service to generate positive reviews & attract more customers. Why Does Online Reputation Management Matter to Your Business? A critical mistake many businesses make is to overlook the importance of their online reputation. Whether you have a brick-and-mortar business or sell exclusively online, your customers usually begin their buying journey on a website. Research shows that 97 percent of people read online reviews when looking for a local business and more than 70 percent of consumers take action after reading positive reviews. To have any chance to surpass your competitors, you must prioritize your online reputation management.