We aim to be a brand and an agent of change. We got our start in 1988 as a tee-shirt line and have exploded onto the indie lifestyle scene over the last 18 years with our retail stores: Swell-O-Phonic, Wilai Boutique and Studio Chane, our screen printing shop. Our retail philosophy is simple never sell out for a buck! We are very exclusive with the lines we carry and prefer constant change versus resting on our current successes. Having now been in business for over 28 years - you can expect a superior personalized customer service experience.