Located in La Crosse, Wis., La Crosse Truck Center Ford/Sterling is an automobile dealership that specializes in the sale and service of new and pre-owned truck of Ford and Sterling. The dealership is a part of the La Crosse Truck Center, which is an authorized Mack and Ford/Sterling dealership. It operates a service and parts department that provides automotive services and features manufacturer-recommended parts and accessories.. Truck Parts for all makes,New & Used Truck Sales