Personally, I try my best to visit the "non man" chains more than I do the big guys around town. I believe in supporting mom and pop businesses. However we have to give credit where credit is due. Starbucks is popular because they are good at what they do.
This particular location is one of my favorites because the staff is super nice ALL the time, they have a nice size room with a couple big comfy chairs (they go fast, believe me) and the drinks are always good. I'm not much of a coffee drinker, but I go here for the vanilla bean drinks and the Tazo passion fruit tea beverages.
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