Apple is leading humanity into an optimistic future.
Seriously. This company represents the best of humanity. Their design is so advanced that it inspires almost everyone.
The same can be said for their retail business model. Have you ever noticed that their stores are not ABOUT making sales? They don't EVER push you to buy anything. They NEVER hang 30% OFF!!! signs in their windows. They simply welcome you in and do anything in their power to help you with whatever it is you might think you need.
Pros: Everything
Cons: Nothing
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