I'm Vietnamese and typically go further up north to the 'hood: Argyle. However, I tried Simply It for some quick take out after work one day and feel in love with it! It's amazing to have authentic Vietnamese in Lincoln Park. The service is incredible. The owner greats each table and knows me by name now. Everything I've had is delicious and tastes just like my mom made it at home. The lunch special is UNBELIEVABLE! For about $7, you get a full entree, salad, soup, white or fried rice, a drink and dessert! It's BYOB, so grab a bottle of wine and try a new cuisine!
Pros: Service, Authenticity, Selection, Ambience, Price
Cons: Parking (Right on Lincoln Ave.)
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