Founder: Jim Bland, CEO. After assisting his aging parents, and a next door neighbor who had fallen and broken her hip, Jim recognized the need to help aging seniors remain safely in their homes for as long as possible, while providing peace of mind for their families. Mission Statement To identify and provide affordable products and services that enable older citizens to remain safely at home, where they want to be, for as long as possible, and to provide these products and services through a national network of service providers who are skilled at determining the needs of these people. To work with the families of these seniors, allowing them the comfort of knowing their loved ones are well taken care of.