I signed up at a travel show in LA and Rusty made it very clear what was included in the cost (lessons and training materials) and what was not included (equipment, boat trips, etc) but he did explain what those items would cost. When I purchased my personal equipment (snorkel, fins, mask, etc) I was shown three different options, entry-level, mid-level and top-shelf and made my choices from there, so that I could stick to my budget. When it came to purchasing my major equipment (BCD, drysuit, computer, etc) I had already decided that having my own equipment was the best way to ensure I would be comfortable - and therefore safer - when diving. I had also done some price comparisons at sports stores and other dive shops and checked out equipment reviews in magazines, so I knew what I was looking at when Rusty went through the equipment. I found his prices to be competitive when comparing on a quality level which, when your life is counting on it, is all that matters. I wanted equipment that wasn't going to fail or was tricky to operate
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