Since the camp's inception in August of 2006, Sam Mitchell and Marc Upshaw have provided a non-profit summer camp for students ages 10-18. The camp features daily coaching instructions lead by Sam Mitchell, former NBA player and Head Coach for multiple basketball teams, and other profound guests, players, and coaches. In addition to lessons on the fundamentals of basketball, the campers are also privy to inspirational speeches from successful professionals ranging from athletes, entrepreneurs, and more.