Mission Our mission is to create and maintain unity in the community by neighborhood outreach, exploring common interests and selling products that stimulate pride in one's own ancestry. Thus, promoting the value of knowing one's history and having an appreciation of a diverse community. Vision Our vision is to empower, educate and enrich the disenfranchised and unrepresented but positive African Americans by offering opportunities to interact with the community in ways that value the ancestry of themselves and of others. Values We pride ourselves in cultural competence. Roots Life is committed to educating and empowering youth by instilling a sense of pride in one's own heritage while appreciating others.