Red Dawn’s product line was developed with a simple fact in mind, one that modern science is only beginning to confirm, but Eastern medicine has been proclaiming all along: mind and body are connected. Before we showed up, the supplement market was fixated solely on the body. It was fat burners, muscle builders and more fat burners; only half the equation. The body is important, but without the mind, you're just a sack of flesh, no matter how chiseled your abs. It’s this gaping hole in the market that has allowed us to thrive and grow from a single mall kiosk opened in 2000 to the national multi-warehouse operation we are today. But the story of Red Dawn didn’t begin in a suburban shopping mall.