Rallio is a powerful combination of social technology and local agency. The easy-to-use technology enables franchises to manage their entire social media presence, online reputation and online directory listings in one dashboard for all locations. The mobile technology provides a simple way for franchisees to engage, and the advocacy system turns employees and customers into social advocates to dramatically amplify the overall local impact. Finally, the Rallio Local agency, using additional local technology, works directly with franchisees to develop a highly engaging local presence. Rallio Local can either support franchisees or completely do it for them.