Principles of Financial Planning Welcome to Principles of Financial Planning Let’s play a game. You go first. Did you move yet? If you’re like most people, you froze. The reason you froze is because neither the objective or the rules of the game were explained. Simply put, this is the information you need to determine what you should do in any game. We understand that this is how most people feel when they first come to us with the financial decisions they are facing. Most importantly, though, we know that unless you make a move, you’re not playing the game; and unless you are able to make the best moves, then you aren’t going to be playing the game to the best of your ability.