Price Family Insurance & Financial Services At Price Family Insurance & Financial Services, formerly Gary L. Price Agency, we focus on offering quality service at a great price. We are an independent agency and therefore, can offer you multiple options regardless of which line of insurance we are shopping for you. This allows us to often find you the best coverage for the best price to go along with great service. Gary Price has been in the insurance business since 1990. He started out with a captive agency only being able to offer one carriers select few products and realized that was a very unrealistic way to best serve his customers so he took a leap of faith and went the independent route.