At Preferred Flooring " we are Southeast Wisconsin #1 shop at home service for carpet, wood, vinyl, laminate, tile flooring" is not just a slogan. It is the reason why we have grown to be one of the largest and most successful floor covering dealers in the area! About Us We are a full service floor covering Company located in the middle of the Milwaukee Metro area. But most of our customers prefer our shop-at-home service where we bring the showroom to you! Preferred Flooring Co. is very unique in the floor covering industry. We have grown to be one of the largest and most successful floor covering companies in the area, yet because we "live on repeat business and direct referrals from our customer base", we are able to avoid the financial pitfalls of a big, expensive store front and high advertising costs. As such, we pass these savings on to every customer in the form of high integrity, and what we call "True Wholesale Pricing". Again, this is one of the reasons why we enjoy so many referrals and repeat customers. The other reason is that we are fortunate to have some of the best carpet, hardwood, laminate, vinyl and ceramic tile installers in the area! We treat our installers good, they stay with us over the years, and our customers rave about the quality of their work! And that is the key to our success! Please give us a call for an in-home or in-store appointment, with no high pressure, pricing games or sales games, and find out for yourself what thousands of happy floor covering customers in Milwaukee , Waukesha, Mequon,Southside, Racine, and all over the 5 county area already know! Thank you, and I look forward to hearing from you. Thanks for your time, Don Luke Owner Preferred Flooring Co 544 e ogden ave #700 Milwaukee ,WI .53202